What are different types of Attribution Models

In Digital Marketing, you might have often heard about Attribution. What is an Attribution? Attribution is giving the credit......

What is CRM data?

Generally, brands manage their customer data using CRM software to better control over customer data which helps sales......

What is Cross Device Advertising?

Cross device targeting enables the advertisers to target their audience across multiple devices such as Mobile, Tablet,......

What is an Ad Exchange?

Ad Exchange allows the advertisers to programmatically bid on each impression in just fraction of seconds through......

Difference between Ad Network and Ad Exchange

Though the main objective of the Ad Network and Ad Exchange are the aggregation of the ad space from the publisher......

Top 10 videos to learn about Online advertising

In the recent years, the internet is evolved in such a way that we can't image our world without it. It is an inseparable......

What is Demand side platform?

DSP is short form for Demand Side Platform. Demand Side Platforms are web-based tool which helps the advertisers......